It’s natural to focus on the outcome, but don’t be blinded by its pristine allure. Just get to work on what you can control, the work you do, every day.
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“It’s extremely rare that I feel that I’m working in response to an articulated problem.” - Jony Ive
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Do they keep their promises? Do they care enough to when it’s expensive or difficult?
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If we can let go of all the process, we will get back to what matters. Building, sharing, fixing, building, and sharing again.
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People are busy, options are endless and the default is ignore, what will you do?
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The wise Guy Kawasaki advises making meaning the focus of any new venture.
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Ignore the establishment long enough to become the establishment.
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